Your Brand Is Not Your Logo. It’s Your Reputation.
Most companies treat branding like a costume change. New logo. New colours. Maybe a slick website if...
The Most Underrated Skill in Marketing
Agencies are expected to have answers. Clients hire expertise, after all, and expertise often arrive...
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WTF Is Going on at the Coco Brooks Marketing Department?
I love me some Coco Brooks pizza!
Stolen Valour: The Risks and Rewards of Celebrity Endorsements
One of the most common and risky things a brand can do to secure consideration from new audiences is...
LinkedIn Isn't Facebook — Or Is it?
"THIS ISN'T FACEBOOK!!!!" screams an angry LinkedIn commenter under a video that showcases a pilot's...
There's a Seinfeld Episode for That
I've always said that every situation in life can be explained using a Seinfeld episode example. Let...
Professionals Versus 'Professionalism'
There is a big difference between "professionals" — that is, people who are so darn good at what the...
What's in a Name?
What's in a name? When it comes to branding, your name can go a long way towards telling people who ...
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